To launch Vue Cinemas’ Get Lost campaign, Unity partnered with University College London to conduct consumer research and create a media-facing report that provides insight on the cognitive, emotional and physiological benefits of going to the cinema.

The report and research operated in conjunction with Vue’s brand film directed by Ridley Scott starring John Boyega, highlighting the brand messaging “Get Lost”.

Consumer Research Report

Shared with media to promote the Get Lost campaign, the report focuses on research findings from the UCL and Unity study. The report was distributed digitally to media, while printed versions were present at the brand film screening in London.

Below are a selection of spreads from the report. A full version of the report can be found here.

Media Coverage

Get Lost in Great Film Podcast

Supporting the research and above the line Get Lost campaign, the Get Lost in Great Film podcast was produced as a supplemental media output and brand touchpoint. Originally set for release in March 2020 with a live podcast recording event hosted by film critic James King and comedian Ellie Taylor, the limited series podcast has been repositioned as an appetiser of sorts for the Vue audience to be able to remember the big screen experience while cinemas prepare to reopen their doors. Guests from across the film and entertainment industry chat with James King about their favourite film moments from a range of themes, such as comedy, love, cinematography and more.