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American Campus Communities (ACC), after requests from employees, chose to relaunch a Health and Wellness program that had been dormant for multiple years. Previously, the program was critiqued for being a "fitness" program and not inclusive for employees who aren't work-out fanatics. It was also difficult for employees to know what the program is about, since it didn't specifically reference health or wellness. For the relaunch, I was tasked with creating a new name, tagline, and identity which would be inclusive for all employees to actively participate. The owner also asked for their to be equal focus on the three pillars of the program: knowledge, nutrition, and fitness.