As part of the consumer launch for Rennie’s Fall Back in Love with Food campaign, we partnered with Tinder and JustEat to host a digital competition in which Tinder users could ‘flirt for food’… with food.

Based on campaign survey data that the top two most loved foods in the UK are pizza and chocolate, we created the anamorphic, and hopelessly romantic, Chip and Margherita who were looking for someone to melt their hearts with all their gooey cheese.

Deliverables for this campaign included all Tinder branded profile card graphics, competition graphics, social content, and media-facing research infographic.

Tinder Branded Profiles

Chip and Marg’s profiles ran simultaneously for two campaigns of four weeks, aimed at male and female audiences respectively. The biography copy and their photographs were designed to portray their personalities and mimic stereotypical dating app profile images.

The full user journey can be found here.

Competition Graphics

Once the user had matched with Chip or Marg, they would be able to enter the competition via Tinder’s chat function. We partnered with Fooji to run the back-end of the competition platform, which would randomly select flirty entrants to be awarded the JustEat voucher prize, who would then be alerted via email.

Social Graphics

Alongside the Tinder activation, Rennie used paid social advertising to promote the competition to Facebook and Instagram users.

Media Coverage

Awards